Client: Starwood Hotels & Resorts
Project: StarwoodLatinAmerica.com Website
Solution: Utilizing a user-centric approach, Media 8 developed a unique strategy for Starwood Hotels & Resorts to promote all of their Latin American hotels and brands into one single roof: StarwoodLatinAmerica.com. Starting with the traveler’s initial motivation, users can search by, destination, specific interest, hotel brands or special offers. All variables can be crossed checked, delivering customized hotel recommendations one click away from the booking engine. Available in 3 languages, users can submerge in rich content and spectacular photography of Latin American destinations, explore the details of each hotel, and get a feel for what each Starwood brand stands for.