Client: Volkswagen

Project: Experiencia Touareg: The Bourne Ultimatum

Solution: Taking advantage of Volkswagen’s sponsorship of the movie The Bourne Ultimatum, Media 8 created a campaign to promote the launch of the 2008 Touareg in Latin America. Localized by country, the site “Experiencia Touareg” allowed users to enjoy free previews of the film and a sneak peek into the new 2008 Touareg. Users could schedule test drives in their local country dealers and receive exclusive “Bourne” perks such as DVD’s and tickets for the avant premiere.

 Launch Site